Baby feeding brand vital baby has launched a new #bosombunch campaign which is running during the first week of August 2019 to tie in with World Breastfeeding Week.
Aligning with the objectives of World Breastfeeding Week, images of breastfeeding mums and top tips are being shared on vital baby’s Instagram Stories, using the #bosombunch hashtag.
The #bosombunch campaign also encouraged as many mums as possible to celebrate breastfeeding and get talking, sharing as many tips, images and thoughts about breastfeeding as possible. These have also been interspersed with alternative products for when a mum chooses to combination feed.
Tracey Gilbert, customer and marketing manager at vital baby comments: “We created the campaign as we believe that breastfeeding is a natural experience and we want to empower mums to feel confident and beautiful when breastfeeding.”
Dean Tollman, director of vital baby adds: “We felt passionately about getting involved with World Breastfeeding Week, especially as the campaign marks the anniversary of the Innocenti Declaration* – where participants at the WHO/UNICEF policymakers’ meeting in 1990 pledged to provide Protection, Promotion and Support of Breastfeeding. They stated that efforts should be made to increase women’s confidence in their ability to breastfeed and obstacles to breastfeeding within the health system, the workplace and the community must be eliminated – we applaud these values.”
Dedicated to feeding babies and infants for over 35 years, vital baby is focused on offering the best for mum, baby and family.
