Categories including plush, toy, arts and crafts being lined up.
CBeebies series Olobob Top is to make the move into consumer products.
UK animation studio Beakus has appointed Those Licensing People to represent the preschool property.
The show – which is narrated by Stephen Mangan – launched in July 2017 and focuses on nurturing children’s creative talents while following the adventures of Tib, Lalloo and Bobble as they build new characters from the shapes that make up their Olobob world.
The second series is currently in production and is due to air on CBeebies in spring 2019.
Olobob Top has already secured a publishing deal with Bloomsbury and Those Licensing People will be looking to extend the brand into plush, toy, arts and crafts and paper goods.
“Olobob Top is such a visually striking series and so unlike anything currently available in the preschool market that we couldn’t possibly miss out on the opportunity to be involved in developing such an exciting brand,” said Leah Dever, licensing manager at Those Licensing People.
