The childrenswear brand will introduce the collection in Europe with a debut at Pitti Bimbo Florence from 22-24 June, 2022.
Blade & Rose’s nostalgic Peter Rabbit collection for girls and boys aged from birth to four years-old comprises of leggings, tops, socks, zip rompers, bibs and blankets. The range has been successful in the UK to date and won the Gift of the Year Award in May 2022.
Blade & Rose founder, Amanda Peffer, commented: “We are over the moon to have been awarded the European licence for the Peter Rabbit collection and are really excited to be able to share this wonderful range with our friends and neighbours on the continent.
“Beatrix Potter’s classic Peter Rabbit stories invoke wonderful childhood memories for so many of us, so it’s a real privilege to be a part of creating delightful memories for future generations with our timeless Peter Rabbit collection.
“Pitti Bimbo is Europe’s leading childrenswear trade show and is the go-to destination for buyers and brands, so we felt this was the perfect place to showcase the collection. It’s fantastic to be exhibiting among some of the best childrenswear brands in the world.”