Parenting brand Beaba has continued to grow its UK brand with the appointment of new senior national account manager, Zoe King, who is joining the brand (and sister company Red Castle) to support ongoing business growth in the UK and the Netherlands.
Having previously worked with a number of high profile and much-loved household names, including Disney and Warner Bros brands, Zoe will be supporting the growth of the company’s key accounts, together with driving forward new business development.
“I’ve joined Beaba because I wanted a new and exciting challenge, with the opportunity to really make a difference,” said Zoe. “Beaba is such a forward-thinking business that is already a leader in the parenting sector across France and their presence in the UK is expanding – so it’s an exciting time to join”
She continued: “I love brands and this role enables me to be part of a really energised team and play an integral part in growth and development, which I’m very much looking forward to.”
Beaba’s Natalie Jackson, vp sales and marketing, UK and Netherlands, commented: “Zoe has a big personality and brings with her a great deal of passion, energy and knowledge of brands. I’m confident that her longstanding expertise from working with brand names that are known and loved worldwide will prove to be a valuable asset.”
“She will play a pivotal role in helping to support our existing customers, as well as driving business development as we continue with our ambitious growth plans.”
