The new print – Soft Shapes – is available in soft cotton for the Baby Carrier Mini and Baby Bouncer Bliss.
BabyBjörn’s new print has been created by hand, placing coloured pieces of paper carefully together to form a unique design with soft shapes and lines. The design team has taken inspiration from the diversity found in Scandinavian nature.
The print has a neutral khaki/green palette and will feature on the two classic products. BabyBjörn describes the print as ‘a celebration of the unique landscapes of parenthood’. To further enhance this, the print is used in a way that makes all products unique, since no two products look exactly the same.
Anna Björk, head of design, commented: “Our new print is inspired by Scandinavian nature. Nature’s way of creating space for diversity and change encouraged us to create a visual story about individuality and transformation. Every parenthood journey is unique and in constant change.”
