New nursery brand babocush has secured investment from popular Dragons’ Den investor and retail entrepreneur, Touker Suleyman, strengthening the entrepreneur’s commitment to the baby brand market.
Touker’s newest investment (his fourth in the nursery sector, following on from Matchstick Monkey, Kokoso and Wool Couture Baby) is in an award-winning comfort cushion that soothes newborn babies.
The babocush recreates the atmosphere in the womb with a heartbeat sound and gentle vibration, allowing it to relieve gas, colic and reflux while also reducing flat head syndrome.
Inventor Kerry Nevins first came up with the solution when looking for a way to calm her uncomfortable son and since marketing the innovative design in 2015, the babocush has taken the market by storm.
“As soon as I met Kerry and saw the babocush in action, I knew it was going to make a big wave in the baby market,” said Touker. “The babocush has already made its way into the homes of tens of thousands of families, and given its success and appeal, our future plans for the brand are very ambitious.”
He continued; “We will be concentrating on helping Kerry to expand the international reach of the product, and to extend the offering of the brand. The road ahead will be an exciting one for babocush.”
Commenting on the deal, which was finalised on Tuesday 12 March, Kerry said: “I have been overwhelmed by all the success babocush has enjoyed to-date. Today marks a massive step in our journey and with Touker and his team on hand, I’m so excited to see what we can achieve for the future of babocush.”