VTech Electronics Europe has appointed family specialist PR and digital marketing agency, Azaria, to handle its UK marketing activities across both the VTech and LeapFrog brands.
Azaria comes on board after winning a four-way competitive agency pitch and will work closely with the in-house marketing teams to spearhead all product and brand initiatives for the upcoming year, 2023-24.
“Azaria were the first to pitch, within three weeks of being briefed, and impressed us from the start,” commented Rebecca Lazarus, UK marketing manager at VTech. “They nailed their proposal; packing it full of fun, exciting and ambitious ideas, which everyone at VTech was immediately buzzing to see come to fruition in the year ahead.”
The engagement will see Azaria handling all core PR activities for both brands, including press office, influencer and celebrity relations and events, plus several big new product launches, as well as range extensions.
Amber Steventon, md at Azaria, continued: “With all our family expertise, VTech and LeapFrog is a dream client for us. We connected with the team straight away and are all excited to get started on a fun calendar of activities in the months ahead. Bring it on.”
