Apparel deal secured for Numberblocks

Larkshead Media signs Aykroyds and TDP for preschool properties.

Larkshead Media has secured a new deal for preschool properties Numberblocks and Alphablocks with Aykroyd & Sons and TDP Licensing.

The deal spans nightwear, underwear and swimwear with product due to hit retailers as early as autumn/winter.

The range will cover all three categories across both the Numberblocks and Alphablocks brands and the product launch timings will tie-in with a new series launch and other product category releases.

“Numberblocks and Alphablocks generate great educational content which is also full of fun for 3-6 year old boys and girls,” said Dean Greasley, director of licensing at TDP. “The series has quickly built up a huge following which naturally caught our attention and we’re thrilled to be on board early with the licensing programme and looking forward to launching product later this year.”

Clare Piggott, director at Larkshead Media, added: “We’re delighted with this signing as it reinforces the strength of the brands, popularity of the animation and is a natural headlining partnership for Numberblocks and Alphablocks.

“I can’t wait to see the vibrant ranges that TDP and Aykroyds will undoubtedly bring to life and am confident that retailers and consumers will be equally as enthusiastic.”

MORE NEWS
ElmerMatalan500x500
 
Fashion retailer continues to grow its licensed babywear with new Elmer collection....
MoonbugThePoint500x500
 
The Point.1888 will oversee brand licensing and consumer products roll out across majority of Moonbug’s portfolio....
500joie
 
Popular baby product company will be continuing to act as the club's official Family Partner....
55pps
 
The entry deadline for the product categories for this year's Progressive Preschool Awards is tomorrow, Friday 14 August, giving suppliers just two days to send in their entries and nominations....
DTlogo500x500
 
“Due to the effects of the pandemic, it is not possible to hold a large-scale physical event to announce the DreamToys list."...
Nuremberg2020500x500
 
“In all our efforts to stage Spielwarenmesse 2021, the health and safety of the participants is our top priority.”...
Get the latest news sent to your inbox
Subscribe to our daily newsletter