The Swedish kids clothing brand’s in-house destination for PO.P Second Hand is now available on all of its collection.
With a long-standing vision that each piece of its clothing is owned by at least three children, PO.P Second Hand is proof of a value proposition rooted in longevity, as well as a commitment to guaranteeing the vision’s delivery.
Buying and selling second hand from its own brand website exemplifies that commitment, but also sets Polarn O. Pyret apart from both a business model and customer service perspective.
The service experienced unprecedented interest during a trial with outerwear last year. 95% of items sold out within just five days, giving the brand confidence to extend the service.
A soft launch in September allowed customers to trade in any second hand item, no matter where it was purchased.
PO.P UK md, Mats Nilsson, commented: “PO.P already leads the way with a sustainability mindset baked into how we do business. We really care about the clothes we produce and second hand is the obvious next step for us. But it’s also really important that we take full ownership of the experience for customers. the only way we can do that and truly build brand value through second hand is to take full ownership of our products.
“It’s what customers want, and it’s what the planet needs. But there’s being seen to be doing second hand and there’s really doing second hand. We’re putting our money where our mouth is and are investing in building a profitable resale model that helps us manage our impact as we grow the PO.P brand here in the UK.”
