Amazon has teamed up with charity, In Kind Direct to give its customers the chance to donate toys and games to children in vulnerable situations across the UK this Christmas.
In Kind Direct will distribute the toys to families across the UK – last year more than 6,700 toys were donated in Europe.
In the UK, and across Europe, the initiative is set to deliver smiles to thousands of vulnerable families in the run up to Christmas and beyond. Alongside managing the delivery of toys to In Kind Direct, Amazon will also donate all profits from the sale of the toys to the charity.
Customers can access and order from a list of toys at amazon.co.uk/donateatoy.
In Kind Direct works with charities, community groups, foodbanks and schools who support a wide range of social issues, from hygiene poverty and domestic abuse to unemployment, homelessness and mental health support needs.
“Across the UK, many families are struggling this year with financial challenges and simply can’t afford toys and games to gift to their children, and the resources of charitable organisations are more thinly stretched than ever,” commented Rosanne Gray, ceo of In Kind Direct. “With the support of companies like Amazon we are now helping over 220,000 people every week feel valued and cared for, and over 3,000 charities, schools and community groups run their vital clubs and services that enable communities to thrive.”
