The retailer has created dedicated in-store zones for all of baby’s needs, from packing hospital bags, to baby’s first steps.
Primark has announced a new baby collection intended to make parents lives easier, by offering a one-stop shop offering affordable baby must-haves including baby wear and nursery decor.
The clothing range features organic cotton rompers, bodysuits and sleepsuits, along with a range of baby basics, including bodysuits, sleeping bags, pyjamas, bibs, rompers and more. The collection includes licensed lines with Disney classics, such as Minnie and Mickey Mouse, Bambi and others, as well as Marvel, Winnie the Pooh and Elmer, among others.
The Baby World home accessories include teepee tents, play mats, feeding products and more in soft pastel and crisp white colour schemes. The interiors products are available only in six UK stores – Birmingham, Peterborough, Newcastle, Manchester, Liverpool and Gateshead.
