Lisle Licensing strengthens preschool portfolio with Milo

Planeta Junior signs agency to handle brand in the UK & Ireland; series due to premiere on Milkshake in the spring.

Lisle Licensing has secured a deal with Planeta Junior to represent new preschool property, Milo, in the UK and Ireland.

The show – which consists of 52 x 11-minute episodes focusing on an adventurous five year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations – is due to launch in the UK on Channel 5’s Milkshake strand in the spring.

Milo’s world celebrates roles such as delivery workers, explorers, nurses and astronauts among others, with the aim to show children that they can grow up to be anything they want to be.

Lisle Licensing will be focusing on initial categories including toys, publishing, apparel and dress-up.

MORE NEWS
RKW Chicco
 
The new partnership sees RKW become the exclusive distributor in the UK and Ireland for Chicco and Boppy baby care brands. ...
Pura 2
 
Pura is furthering its commitment to sustainability by launching paper packaging for its nappies. ...
Etta Loves NICU
 
Home of sensory baby essentials, Etta Loves, is supporting Neonatal Intensive Care Units across the UK with regular product donations....
iCandy regen
 
iCandy has achieved the ISO 14001 certification, established a dedicated sustainability taskforce and launch of the Regen pushchair....
The Baby Show
 
The Baby Show returns to the NEC Birmingham on 10-12 May, 2024, and Manchester Central on 7-9 June....
Silver Cross
 
The award-winning Clic stroller from Silver Cross is launching in a new colour, drawing inspiration from its 2024 trend palette....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.