Ambitious toy retailer, The Entertainer has further expanded its international presence, opening its first store in the Far East.
Working with Kim Hin Joo (Malaysia) Bhd as its franchise partner for the territory, The Entertainer has opened its first store near Kuala Lumpur and plans are already in place for further expansion across Malaysia before Christmas with two more stores confirmed.
The Entertainer operates in ten other territories across the globe and the move into the Far East is a significant one for the group, with international expansion being key to its long-term growth strategy.
“We are extremely excited to have taken The Entertainer into the Far East and it marks a significant milestone for our global expansion strategy,” said Gary Grant, founder and chief executive of The Entertainer. “We are working with a great partner who has extensive knowledge of the category and the region and we are confident that The Entertainer will achieve great things in the Far East.”
Shu Ming Pang, md of Kim Hin Joo, added: “We’re delighted to be partnering with The Entertainer on this exciting opportunity to bring The Entertainer to Malaysia.
“There are multiple synergies between our businesses and building on Mothercare’s strong and loyal customer base in Malaysia, The Entertainer’s offerings will fit nicely into the parenting journey as children graduate from Mothercare. The Grant family poses values which are aligned with ours and we couldn’t have chosen a better partner for this venture.”
