Some 80% of parents will pay more for a product with longevity, according to the latest findings from award-winning family specialist PR and marketing agency Azaria’s Family Report, designed to give insight into the lifes and lifestyles of the average UK family in 2020.
The survery – which spoke to over 2,000 parents – was conducted by market research company Mumsviews and has allowed Azaria to highlight everything from shopping habits to social media activity and eating patterns to holiday choices. The snapshot of modern family life has been designed to help add value to Azaria’s work with parenting brands.
Key take-outs:
- 73% of parents follow social media influencers,
- eight out of ten respondents would pay more for a product with longevity,
- 48% of parents questioned value brands that are ethically and socially responsible,
- 72% still state that Facebook is their most used social platform,
- 58% are influenced by word of mouth from family and friends, and
- 60% said social media could have a negative affect on their family life.
“As a leading PR Agency, it’s invaluable that we keep our finger on the pulse of UK family life,” said Amber Steventon, Azaria’s managing director. “Building on our previous Family Reports, we are delighted to share an overview of our insights with the industry.”
She added: “This report – and our further research – ensures that we can advise our clients based on facts and create campaigns that really deliver.”
Click on the picture above to see a full-size version of the results.
