New spring range is part of the celebrations around brand’s 50th anniversary.
PUMA is continuing its partnership with Sesame Street, revealing a new spring 2019 collection in celebration of the brand’s 50th anniversary.
The collection is inspired by the heritage of both brands with original Sesame Street characters in a cut-and-paste, comic style motifs rendered in beloved PUMA silhouettes.
Each piece in the collection features the Muppets of Sesame Street with fun designs and splashes of colour. These include PUMA’s sport-inspired styles like the Sesame Street 50 Suede Jr, which is decked with playful cut-and-paste, comic style design in vibrant colours. The Sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh colour blocking, comic-inspired graphics and a soft EVA footbed.
There is also a range of apparel and accessories, with Sesame Street tape appearing across the collection, from jackets and crews to the backpacks and caps.
PUMA and Sesame Workshop also created a shoe box with unique artwork designed by children. As Sesame Street is all about community, the contest was conducted on Instagram where kids were asked to take inspiration from all-time Sesame Street heroes doing what they love to do in the city, such as riding a bike through the park or playing with their friends.
The new collection will launch worldwide on February 15.
