Leading car seat manufacturer Maxi-Cosi and national road safety charity Brake are working together again to promote this year’s Road Safety Week, taking place from Monday 19 – Sunday 26 November 2018.
During Road Safety Week, thousands of organisations, schools and communities take part with road safety demonstrations, events, awareness video screenings, talks and more.
Maxi-Cosi is helping to promote the Road Safety Week message with specially created banners which are being displayed outside 35 primary schools in and around London.
As the UK’s leading car seat manufacturer, Maxi-Cosi is also using the opportunity to remind retailers and parents about car seat safety advice, with its Top 6 Tips:
1. Choosing the right seat – Maxi-Cosi has an online car seat advice tool to help parents decide what is right for their child.
2. Look back for longer – i-Size (R129) regulations state that children must be rearward facing from newborn to 15 months old.
3. Stand tall – i-Size regulations are based on a child’s height rather than their weight.
4. Remove coats – Padding in children’s coats can mean that a car seat harness is not tightened properly, so remove coats and jackets.
5. The only way is UP! – The infant carrier handle should be left in the upright position as it helps to prevent injury.
6. Respond and replace – If your car seat is involved in an accident then it must be replaced.
“As market leaders in the UK and experts in juvenile travel safety, we wanted to use our position to promote the importance of all aspects of road and car safety,” said Maxi-Cosi’s UK & IRE marketing manager, Debbie Wakefield. “Partnering with Brake for this year’s Road Safety Week has given us the perfect opportunity to spread the message across the UK.”
Brake’s corporate fundraising officer Sheridan Hatfield adds; “We’re pleased to be working in partnership with Maxi-Cosi, who share our commitment and passion for road safety. We hope to continue to partner with Maxi-Cosi in 2019 and support their efforts in raising awareness of vital issues in all aspects of road and car safety.”
