The multi award-wining children’s clothing brand Kidunk is going international thanks to a new deal with Norwegian lifestyle distributor; Kitchen and Home.
Following its international launch at the recent Oslo Design Fair, Kidunk has partnered with Norwegian based lifestyle distributor Kitchen & Home, which specialises in design-led, innovative products and is expanding into the children’s clothing market.
Kidunk is a range of innovative play clothes for children aged 2-5 years old from award-winning children’s product designer and former Gro Company design director Lisa Joyce.
Lisa worked to develop the range in partnership with childcare experts Tina and Phill Knight, coming up with the practical ideas which form the basis of Kidunk’s unique range of play clothes for young children.
“The Scandinavian approach to learning through play is at the heart of our brand,” said Lisa. “Our playful designs appeal to this sector of the market and our research found that although the Scandinavian fashion for neutral, greys and whites is far reaching in homeware and fashion, for children’s play clothing, they prefer brighter bolder clothing design.”
She continued; “We have had an amazing first year of trading, with a positive response from parents, children and the industry as whole. Going to the Oslo Design Fair was another great experience and we hope it’s just the start of our international expansion.”
“We are proud and excited to be introducing Kidunk in Norway,” said Kim Lohne from Kitchen & Home. “The combination of style and comfort appealed to us and we believe that it will also have huge appeal to Norwegian parents – it is a part of the Norwegian soul to play outside in any weather, come rain or snow, hiking in the forests and mountains. Kidunk provides the solution for this beautifully.”
