Car seat manufacturer Maxi-Cosi has partnered with national road safety charity Brake for the next year to help champion safer UK roads.
The collaboration will see Maxi-Cosi raise awareness of road safety through a nationwide banner sponsorship, support of Brake’s Road Safety Week (running 19 – 25 November 2018) and ongoing collaborations throughout the year.
To mark the partnership, Maxi-Cosi attended Brake’s annual reception hosted by Liz McInnes MP and held at the Houses of Parliament on 6 June.
“We are proud of our position as experts in the car seat and road safety industry,” said Maxi-Cosi’s marketing manager UK, Debbie Wakefield. “For us the Brake message is synonymous with our values at Maxi-Cosi, so partnering up has proven to be a natural progression as we embark on an exciting strategy of product development and thought-leadership for 2018 and beyond.”
Joshua Harris, director of campaigns at Brake added; “Car seats play a crucial role in protecting children in the event of a crash and so we are delighted to be partnering with Maxi-Cosi, who share our commitment and passion for road safety.”
