Brazilian preschool brand making in-roads into UK and US markets with WildBrain.
Brazilian preschool brand Lottie Dottie Chicken is set to say “hola!” to audiences in the UK and US.
WildBrain – a digital kids’ network and studio – has secured a deal with brand owners Bromelia Productions to manage Lottie Dottie Chicken’s English language YouTube channels.
It has also been charged with launching season one of the new Lottie Dottie Chicken YouTube miniseries in the territories, with a focus on increasing visibility for the brand among English-speaking audiences.
Aimed from children aged from six months, Lottie Dottie Chicken launched on YouTube in 2006 and has amassed more than 20.4 million subscribers across its ten language channels.
In May 2018, it garnered more than 420 million monthly views across all of its channels.
“Lottie Dottie Chicken is a Brazilian success story and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, business development manager at WildBrain.
“WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and we’re confident we can deliver the same great content that Brazilian children love to audiences in the US and UK, too.”
Juliano Prado, producer and co-creator of Lottie Dottie Chicken, added: “This agreement with WildBrain is exactly the right strategic move for us.”
