The entrepreneurs behind Sandsliders – the winners of the BPA’s 2018 Concept & Innovation Award – have appointed bébélephant as the brand’s UK distributor.
After making its debut at Harrogate International Nursery Fair, Sandsliders – a new stroller accessory which can help slide a pram over sand, snow, pebbles or fields – attracted the interest of major retailers.
“Following a busy launch it became apparent that we needed help to forge relationships with key established distributors to guide and support the development and promotion of the Sandslider product and brand,” said director and inventor Lee Cowan. “We look forward to developing a great working relationship with bébélephant.”
Elliot Bishop, managing director of bébélephant, was equally positive. “This simple, yet effective product will be a hit this summer, both on the beach and on the festival circuit, where muddy fields cause issues for parents pushing buggys.”
