Baby movement awareness charity Kicks Count and organic childrenswear brand Frugi have joined together to launch the Finding A Rainbow project, a new initiative to support families following baby loss.
The project has been designed to provide invaluable support to families who have experienced the tragic death of a baby while also raising awareness of the importance of monitoring baby movements in pregnancy.
Parents expecting a ‘Rainbow Baby’ (a baby born following the loss of another) will receive two beautiful bundles as part of the project – one for parents and one for young siblings, to help them understand what has happened.
These bundles will both be presented in a limited edition organic cotton drawstring bag made by Frugi. The packs are available through bereavement midwives and can also be purchased via the Kicks Count website at www.kickscount.org.uk/rainbow
“I know from personal experience that families who have lost a baby never forget the child that they have lost and it can often be difficult to explain to siblings who come before and after, what has happened to their baby brother or sister,” said Elizabeth Hutton, ceo of Kicks Count. “We hope that these two bundles will help to make that conversation easier and that they also help to raise awareness of the importance of baby movement.
“This is a cause which is very close to both ours and our customers hearts,” added Lucy Jewson, the founder of Frugi. “We are so proud to be working with Kicks Count on such an important project making a real difference to families. Together we hope to work towards reducing the UK’s high stillbirth and neonatal death rate.”
The project has been funded by Frugi through its Little Clothes, BIG Change initiative. Frugi donates 1% of its turnover to charity every year.
