Leading organic childrenswear brand Frugi opened a new flagship store at the company’s headquarters in Cornwall last Thursday, 25 January.
The Frugi Shop stocks the full range of current season items as well as accessories, bedding and fabric by the metre.
In line with the company’s sustainable and ethical ethos, recycled materials have been used inside the store wherever possible, ensuring customers have access to the full Frugi experience.
The Frugi Shop will also offer personalisation onsite, allowing shoppers to purchase a unique gift.
“We are delighted to be opening a new flagship Frugi store,” said Lucy Jewson, Frugi’s co-founder. “It feels like a real watershed moment for the brand. For all Frugi fans visiting Cornwall, our new shop will be a destination where they can enjoy the full Frugi experience in the place the brand was born!”
Founded in 2004, the multi-award winning brand turned over £8m in the financial year 2016/17 and is on track to grow by 25% this year.
