PLAY is a fresh new destination for all things kids, and will be launching this September at Top Drawer London.
Top Drawer has announced the launch of PLAY, a new addition to the trade show which will feature leading brands and new designers from the children’s sector while offering buyers a design-led edit from across the accessories, fashion, toys and home decor markets.
As a major new destination in the industry, PLAY has been created in response to changes in the retail landscape, reflecting the dynamism, growth and diversity of the children’s sector.
“We’re so excited to present this new concept,” said Alejandra Campos, event director at Top Drawer. “It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers.”
She continued: “Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories. PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories.”
Many names are already confirmed, such as: Areaware, Londji, Egmont Toys, Fiona Walker England, The Little Taylor, Billy Loves Audrey, Donsje, Home by Door, aden + anais, Lara & Ollie, Wee Gallery, Bertoy, Selfie Clothing, Hannah + Tiff, Inch Blue, Easy Peasy, Petit Jour Paris, Blade & Rose, IZIPIZI, Le Toy Van, Delight Decor, Little Bird Told Me and Mini Wallers.