Company’s first foray into preschool toys has seen it pick up a top toy for Christmas accolade.
Wow Stuff’s first foray into the preschool toy space is proving popular, with its Peppa Pig Clever Car picking up a brace of award nominations.
As well as its shortlist for Best STEM/Educational Range at the upcoming Progressive Preschool Awards, the product has been named a top toy for Christmas 2020 at the MadeForMums awards.
The toy boasts Auto Obstacle Avoidance sensor, working headlights, character sounds and colour sorting play – features which appealed to the MadeForMums testers.
The awards asks over 200 children and their parents across the UK to test its shortlisted toys, providing them with ‘honest, unfiltered’ feedback.
The car also comes with four figures – Mummy Pig, Daddy Pig, Peppa and George – which preschoolers need to place in their colour-matched seat before the car will start.
The winners of the Progressive Preschool Awards 2020 will be revealed in a dedicated virtual ceremony, taking place in the evening on Thursday November 12.
