Elmer the Patchwork Elephant will be heading out on more adventures as LittleLife, specialists in great outdoor gear for families, launches an Elmer toddler backpack to celebrate the preschool character’s 30th year.
Elmer is one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989. The colourful character has been brought to life by LittleLife in a cute and clever toddler backpack, perfect for children aged one to three years.
The Elmer backpack comes complete with a detachable safety rein and handy top grab handle, giving children independence while parents are still able to support them. It also features a two-litre main compartment and adjustable shoulder straps with chest strap.
“With such a playful and cheerful personality, Elmer is all about fun and adventure,” said Dan Marett, sales and marketing director. “We hope parents and toddlers alike will love our new Elmer backpack and join in the adventures too.”
The backpack is the latest in a line of official Elmer preschool product, which also includes anniversary baby clothing ranges in Tu at Sainsbury’s and JoJo Maman Bebe, new products from Moonlite, brand new publishing and the limited edition Rainbow Elmer swaddle and sleepsuit from Lil’ Cubs.
