Infantino bolsters its UK team

Global baby brand Infantino has announced two new strategic appointments to its UK division, with senior national account manager Jerome Lomer and marketing director Nivi Bhide both joining the team this spring.

Both Jerome and Nivi have strong backgrounds within the infant toy industry – Jerome worked at Manhattan Toys and Au Sycomore for over 13 years, while Nivi has spent more than a decade working with big toy brands Mattel and Fisher-Price.

“Infantino is dedicated to creating smartly designed products for happy parents, which is an ethos I can totally relate to,” said Nivi. “I want to make these amazing products available in UK, France and Germany so parents in Europe don’t miss out! I am looking forward to building Infantino as a key brand in Europe.”

Jerome also commented on his new role, saying: “I really am delighted to be working with a global leader within the toy market that is not only offering well designed products, but at the right price.”

He continued; “I am also looking forward to working in a truly multi-cultural environment with our teams in Europe, the US and Hong Kong. With their help I hope to mirror the success here in the UK.”

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