TOMY will be exclusive distributor for all Drumond Park games across UK & Ireland from 2019.
TOMY UK has secured a long-term distribution deal with Drumond Park, a move described as a ‘major win’ by the company.
TOMY will be the exclusive distributor for all Drumond Park games across the UK and Ireland from the start of 2019.
In addition, Dave Howard – Drumond Park’s director of sales for games in the UK – will join TOMY to continue building the brand.
“I have sold the Drumond Park range for 15 years and seen the fantastic results that are possible with targeted promotions and creative advertising,” commented Dave. “I believe that the combination of Drumond’s creativity and TOMY’s marketing power will be an unstoppable force in the UK games sector.”
Mary Wood, general manager at TOMY UK, continued: “Along with our recent global signing of eOne licence Ricky Zoom which will further build our strength in the preschool category, partnering with Drumond is a major win for TOMY.
“We can now establish a dominant position in games which is a core category for us. With the addition of Drumond to the existing TOMY range, we will have one of the strongest games portfolios in the UK.”
Claire McCool, head of marketing at Drumond Park, added: “After a strategic review in 2017 it became clear that Drumond Park needed a more powerful and forward thinking partner.
“We are delighted to be joining forces with TOMY which, like us, believes in the long view and is prepared to invest in brands to build them for the future.”
Drumond Park will join TOMY UK on its stand at next year’s London Toy Fair, showcasing its new games for 2019.
