The baby product review site has unveiled its Bump Box – a free of charge box of goodies, delivered to the homes of expectant parents in the UK.
The box is currently being mailed to 4000 pregnant women and new parents, and is packed with products from MAM UK, Bioderma, Boori, Green People, Bugaboo, Kinder By Nature, Spotlight Oral Care and Owlett.
The recipients have the chance to try the products and share their opinions in the form of reviews on TellMeBaby.uk, earning themselves Amazon gift cards when they do.
The brands included in the box are also able to contact those who received a box for individual feedback and follow-on offers, as well as syndicate the reviews across their own channels.
Over the coming months, Tell Me Baby will launch Baby Boxes, for parents of babies aged four to 12 months, and Tot Boxes for parents of children over the age of one.
