Smyths Toys Superstores has joined the Town & City Gift Card Initiative, accepting the local gift cards at stores in Scotland and Ireland.
The Town & City Gift Card initiative from Miconex is active in more than 80 towns and cities and partners with national brands including M&S, Primark and New Look, as well as independent businesses.
Smyths Toys in Scotland now accept the local gift cards, with UK stores set to follow. In Ireland, stores in Sligo and Drogheda now accept the cards too.
Mark Dinkin, head of finance at Smyths Toys, commented: “What better time to join the Town & City Gift Card initiative than Christmas, giving people the chance to spend their local gift cards on toys and gifts during the festive season and beyond.”
Colin Munro, managing director of Miconex, added: “What makes Town & City Gift Cards and Scotland Loves Local Gift Cards unique is the blend of national retailers and local independents in one gift card, giving people ultimate local choice. It’s fantastic to welcome Smyths Toys to the initiatives ahead of the Christmas trading period, making it easy and attractive for people to support all types and sizes of local businesses, powering our local economies.”
