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“Over 30% of parents now use at least one re-usable baby product”

Guy Schanschieff, founder and managing director of reusable nappy company Bambino Mio speaks to about the re-usable nappy market.

How strong is the nappy and potty training market at retail at the moment? 

“We have seen tremendous growth in the demand for reusable nappies and reusable potty training pants, with sales continuing to go from strength-to-strength. The reusable product category as a whole has become much more popular with both parents and retailers. With all major supermarkets as stockists of reusable products, over 30% of parents now use at least one reusable baby product compared to just 2% in the 1990s.”

Have you seen reusable nappies becoming more popular recently?

“Reusable nappies have increased significantly in popularity in recent years. What makes our reusable nappies stand out is the quality of the products, our fun and trend-led designs and the fact that we’ve created a business that provides parents around the world with access to our eco-friendly products.”

Why do you think that popularity has increased now?

“Access and availability are key factors – Bambino Mio products are available in over 50 countries including UK, Germany, France, Australia, USA, Italy and Spain. As well as selling directly to consumers via eCommerce, we’re available in a range of retail sectors including independent stores, nursery outlets, online retailers, supermarkets and pharmacies around the world.”

Has the sustainable trend changed the way the category works?

“Consumers are becoming increasingly aware of the negative impact that products such as disposable nappies have on the environment. This has resulted in a huge demand for more eco-friendly and sustainable baby products. Consumers are helping to shape this as mainstream retailers also recognise the demand for reusable baby products. We’ve always endeavoured to be a driving force in this market to help make reusable nappies mainstream, so we’re delighted that sustainable living is gaining such positive momentum within the baby industry.”

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