Halilit launches Taf Toys at Dunelm

Range of developmental baby products arrives at homewares retailer.

The Taf Toys award winning range of developmental baby products has launched in homewares retailer Dunelm through UK distributor Halilit.

The move sees Taf Toys further strengthen its nationwide distribution, with a core range of six products initially being available in-store and online.

There are also plans to increase this number over the coming months.

Focusing on the Taf Toys Easier Drive and Easier Development categories, the range will consist of: Car Wheel Toy, Play & Kick Car Toy, I love Big Mat Soft Colours, Musical Newborn Cosy Gym, Laptoy Activity Centre and Cot Play Centre which all feature cute characters and interactive play elements.

“We are thrilled to launch Taf into Dunelm,” said Judith Stark, md of Halilit. “Not only do we feel it complements their existing nursery category perfectly, but it is also a great opportunity to explore a different avenue of retail where we know our target audience is shopping.”

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