Later this month, Billie will launch Chapter B Kids Club home collection, featuring the brand’s first nursery range.
The new collection will begin to appear in stores later in September and will roll out to all selected stores by mid-November.
Billie, and consumer product experts, Hunter Price International, developed the expanded autumn/winter range to reflect the star’s growing family, with the first ever nursery range as a nod to Billie’s third child, Margot.
The soft colour palette features across the edit, with products including a nappy caddy, quilted blanket, comforters and soft toys, decorative accessories and keepsake memory boxes and books.
Inspired by Billie’s children, the collection also includes two themed home décor edits – horses and dinosaurs – two of Nelly and Arthur’s (Billie’s first two children) favourite things.
This will be the first time Chapter B Kids Club homeware will be available in Tesco, and the range includes bedding, plush, cushions, storage, and decorative wall accessories, as well as food on the go products such as snack boxes, water bottles and lunch bags.
Billie explained: “This second collection in Tesco is a huge step forward for the brand, which is now expanding into new categories for the first time.
“It’s been a really bust year settling into our forever home and with the addition of our beautiful baby girl, I wanted to ensure we incorporate even more lines which reflect my own personal style, as well as all three children.”
Allana Holmes, home and lifestyle sales director at Hunter Price International, added: “After only one year since the launch of the brand, to see Chapter B have such a huge presence across the Tesco store portfolio for autumn/winter is amazing.
“We’re committed to bringing affordable luxe design to the high street; With so much going on in the economic world right now, retail is tough, so to have this support for a new brand and host of new categories during the busiest retail season is fantastic.”
Billie is shortlisted for a Licensing Award for Best Celebrity Licensed Property at tonight’s Licensing Awards.