Following the launch of its FSC® range, the wooden toy manufacturer’s operating director, Sam Ireland expects consumers to demand more ethically produced products.
Bigjigs’ FSC® collection launched in 2020, and all products in the range has been manufactured from wood obtained from forests which are sustainably managed. This comes after the company has made huge changes to its operation in order to become more sustainable, and joins the popular Green Toys range, which is made from 100% recycled plastic.
The Green Toys range has seen sales soar by over 20% over the past 12 months.
Sam explained: “There’s still a lot of work to be done across the industry, but it’s been great to see everyone starting to make changes.
“In coming years, I think there will be a much higher bar set by consumers – it won’t be enough to have recycled packaging, products will need to become the full recyclable circle like Green Toys.”
