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Babi Pur and Frugi launch joint capsule collection

The collaboration between ethical children’s clothing brand, Frugi, and fair trade retailer, Babi Pur, has launched with overwhelming success.

Frugi European business director, Simon Dowling said that the new collection, which comprises of six lines, exclusively for Babi Pur, has been an “overwhelming success and already loved by Babi Pur customers.”

Made with GOTS certified organic cotton, the unisex range includes a cord dungaree in three bright colours, a matching top and leggings in an exclusive Babi Pur print, as well as twinning tops for adults.

The dungarees feature the red Babi Pur Elephant applique on the front pocket and is available in sizes from newborn to ten years. The blue buttons on the shoulder strpas adjust the length and elastic at both sides allows for easy dressing.

The World Bryher Top is a turquoise blue organic cotton long sleeve top for babies and children featuring a little red elephant, rainbows, beeds, mountains, campfires and a campervan.

Simon continued: “We have had a great time developing this exclusive capsule together with the incredible team at Babi Pur who demand the highest ethical standards from their suppliers and brands. It is testament to the strength of our responsible approach here at Frugi that has given us the opportunity to develop this exclusive capsule with one of our strongest trade partners.

“The range is cute, colourful and our values are aligned in the belief that great ethics and passionate people can change the world.”

Co-founders of Babi Pur, Peter and Jolene Barton, added: “We are proud to have working with Frugi for the last 14 years and even more thrilled about this recent collaboration. We love seeing our customers get excited about the designs, the prints, and the ethos. Sustainable fashion is making headway within the industry but it’s important to remember there’s a long way to go. Thanks to all the Frugi team who made it happen.”

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