German baby product company ABC Design has responded to consumer demand for the one-hand-fold compact buggy market with its latest model Ping.
The brand new buggy sees ABC Design takin the classic big pram look and creating a cabin-sized buggy that can be folded and carried with ease, combined with high-quality fabrics and leatherette detail.
Fiona Suffield, country manager UK and Ireland, believes that the most important innovations within the pushchair market have come from meeting customer’s needs. “Parents want lightweight, compact-fold and easy-to-carry prams and pushchairs,” she said. “We have seen a big increase in self-folding one-click pushchairs, which I expect to be very popular in 2020.”
With so many pushchair brands now available in the UK market, Fiona acknowledges the difficulties parents face making a choice in such a crowded market.
“Each brand is looking to stand out with different designs and folds, finding a way to catch the consumer’s eye,” said. “The demand for cheap and cheerful brands has also grown, while fashion-conscious families are looking for something different.”
As a successful family brand in Germany and over 40 other countries around the world, ABC Design is a well-established nursery name and the coming year will also see Fiona focusing on brand awareness as she expands ABC Design into more retailers around the UK.
“We have been selling pushchairs for over 30 years,” she continued. “So you could say we know a thing or two about what makes a great pushchair!”
