The nursery brand reported a sales increase of 16% year-on-year for the eight weeks to 25 December, 2022.
Mamas and Papas saw its best-ever trading day on 25 November – Black Friday – when 30 of its 52 stores set new sales records.
Store-based sales increased by 27%, due to both double-digit like-for-like sales, and new store openings.
The brand said it plans to continue its expansion in 2023 with more concessions with Marks & Spencer and Next. 17 new concessions opened across the two retailers in 2022.
Mark Saunders, chief executive, commented: “We’re delighted to be reporting such a strong performance as we head for a record-breaking financial year. Our digital business made a positive contribution, but footfall and store-based sales significantly surpassed pre-pandemic levels over the Black Friday and Christmas trading period, which is a clear sign of Britain’s love of the high street.
“Despite the ongoing cost-of-living challenges for many customers, we’re continuing to see the resilience across all product categories in the nursery market, where we’re now achieving a 17% share.
“We’re also developing new brand partnerships and product launches while increasing investment in our communities and colleagues through our ESG agenda.”
