The new advertising showcases the Toniebox and airs on Channel 4, ITV2, Sky and Sky Kids, among others.
The new Happy kids. Happy parents. Happy listening. campaign brings to life how tonies creates happiness for the whole family throughout the day, from listening in the car, to dance parties, to telling that final story before bed, without a screen in sight.
Motel helped bring the idea to life is the form of a musical duet between a mother and child, based on the nursery rhyme ‘If you’re happy and you know it’. The song helps narrate, while the child and mother sing their happy thoughts.
Rhian Hawkins, senior brand manager at tonies, commented: “At tonies, we believe childhood should be full of joy for the whole family. And what better way to keep little ones entertained – and help them drift off to sleep – that with the Toniebox.
“This campaign captures the happiness that the Toniebox gives the whole family, as well as demonstrating our product versatility and the amazing licences that we have to offer. All encompassed within an energetic, theatrical duet that you won’t be able to forget.”
To watch the ad over on YouTube, simply click here.
