The new advert – in partnership with Mattel – showcases the retailer’s home delivery and click & collect services.
Smyths Toys Superstores has unveiled its new Shop Your Way advert in partnership with Mattel.
The ad follows Oscar on a new adventure through Smyths Toys, showcasing teh retailer’s Home Delivery and Click & Collect services.
The ad shows Oscar ready to roll with another delivery for Barbie at her DreamHouse, but he has to hurry to meet a Jurassic dinosaur for his Click & Collect order. He jumps from the WWE Slambulance and races with Hot Wheels and Thomas the Tank Engine to get the customer’s order in time.
The launch of the Shop Your Way ad is supported with an integrated 360 marketing campaign including YouTube, Facebook, Instagram, website and email banners.
“We are delighted to showcase our click and collect and home delivery services with our new Shop Your Way advert,” commented Sinead Byrne, joint head of marketing at Smyths Toys. “Oscar gives a helping hand along with some of his favourite toys. We hope kids and adults alike enjoy watching.”
Eirian Jones, head of customer marketing at Mattel, added: “We’re thrilled to have partnered with Smyth’s to bring their Shop Your Way advert to life. The Mattel portfolio is used to showcase all aspects of shopping at Smyths (with a little help from Oscar, of course). Whether that is in-store, online or click and collect Oscar has it covered.
“Keeping play at the heart of this advert, we hope it will be loved by families and children watching.”
You can check out the ad below:
