The global baby brand, aden + anais, is continuing its expansion into the playtime category with the launch of its 3-in-1 transition seat.
Following the successful introduction of the baby bonding playmat, the new 3-in-1 transition seat creates opportunities for parents to bond with their baby. Babies can bounce, rock and sit in the patent-pending seat, which easily transitions from bouncer to rocker to seat.
The seat includes a cotton muslin cover, and removeable infant insert with built-in plush head support. The toy bar features muslin jungle jam-themed animals.
When playtime is over, the lightweight, portable seat folds flat for storage. The machine washable muslin cover is made from 100% cotton, and is recommended for use from newborn up to two years, or 29lbs. SRP £165.
