Independent childrens’ publisher Top That has marked its 20th anniversary with a rebrand – to Imagine That – and the launch of a new fiction imprint, Willow Tree.
The new Willow Tree brand forms part of Imagine That’s new publishing strategy. Three distinct imprints will each have a separate publishing focus, but a shared mission: to inspire children to read, learn, play and create.
As the core range, Imagine That will focus on novelty and activity books. The established Top That brand name will be dedicated to world-leading books plus portfolio, while Willow Tree will publish picture story books and chapter fiction for parents and children to enjoy together.
“We are extremely proud to have thrived as a family-run, independent children’s publisher for the past 20 years,” said md David Henderson.
“We look forward to a dynamic future as Imagine That, with an exceptionally talented and enthusiastic team. As we evolve and develop with our new imprint strategy, including the hugely exciting Willow Tree Books, our mission to inspire children to read, learn, play and create remains at the heart of the company.”
Imagine That now sells over 11 million books and kits per year in over 70 countries around the world. With growth of 10% in 2016 and 15% in 2017, the publisher is set to record a third consecutive year of double digit growth in 2018.
