Raft of new products on display on the Kayes of Cardiff stand at London’s Olympia.
Alpha Animation & Toys is getting ready for the beginning of UK Toy Fair tomorrow (Tuesday January 23), with a raft of new products for preschool property Super Wings due to be showcased.
The new lines will be on the Kayes of Cardiff stand, with Alpha Animation & Toys’ marketing manager Kerry Tarrant confident that buyers won’t want to miss it.
“We are extremely happy with how well Super Wings is performing,” commented Kerry. “The brand has continued to grow from strength to strength since its launch in 2017 and with lots of activity planned for 2018, this is a property that buyers will not want to miss.”
Fresh toy lines include five new characters across two different skus – Transform a Bots and Transforming Vehicles. In addition, for outdoor play there will be Bubble Blast Jett, while for autumn/winter there is Jett’s Super Robot Suit and Jett’s Take Off Tower, which is a portable 2-in-1 airport play-set.
Alongside the animation and toy collection activity, the official licensing programme will launch across the UK later this year, with key categories including apparel, ride-ons and more, via UK agency Rockpool Licensing.
