The brand PR agency has extended its influencer services and brand barometer offering to companies outside of its client base.
Vista has always offered its clients the services, but is now providing the offerings to businesses as a one-off offering. The influencer collaboration service supports companies looking for the right influencers without having to commit to a full PR service.
Jane Pavia-Davis, managing director of Vista Public Relations, commented: “Influencer marketing is an area of growth and a proven commercial strategy but can be incredibly time consuming for the client team to identify, negotiate and deliver valuable content and coverage. The Vista Talent Agency does the leg-work, providing an end-to-end service to meet the client’s specific objectives.”
The agency uses an established database to source and identify the right parent influencers to align to a brand, through to evaluating the commercial results and reporting the value in the collaboration back to the business.
Meanwhile the Brand Barometer service discreetly identifies brand perception versus competitors, as well as measuring emotional triggers and opportunities for growth.
Jane continued: “We have always used our networks to gather insight and inform our client’s brand strategy buy have now ring-fenced the approach as an off-the-shelf service for brands who might not want a long-term relationship with us, but are interested to dig into their brand perception and understand how to make more meaningful connections with current and future customers, to inform their strategy moving forward.”
