The power of sleep

Mitch Levene, coo at the Green Sheep Group, talks about making a great business of helping parents get a good night’s sleep.

With certainty, we can all relate to being invigorated following a great night’s sleep, but with a new baby on the scene the chances of this are slim. However, with the demands naturally increased with the responsibility of having a beautiful baby, it’s more important than ever to be getting as much sleep as possible.

Having recently surveyed a group of new parents, we have heard loud and clear just how much they value or valued sleep in the early days of having a baby. The poll found that a staggering 83% felt there wouldn’t be anything better than a gift that helps them get some sleep when a new baby arrives. In fact, getting some sleep is so important to new parents, that 68% of those surveyed said they would have swapped all the gifts they received for just one full night’s sleep.

To read the full feature in the latest issue of Progressive Preschool, simply click here.

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