Sambro has expanded its European sales team, appointing Hein Meurer as its new business development manager for the EU.
Hein (pictured) will be working alongside Eric Markus, the company’s European md, and will be helping to drive forward growth in Europe – focusing on German, Scandinavian, French and Spanish territories, gaining traction for Sambro’s licensed and own brand lines.
Hein will be based in the Amsterdam office and brings with him more than 20 years of experience in business development.
He also boasts strong relationships with major retailers and will be key to building Sambro’s relationships within the toy industry.
