Scribble Town is company’s first IP in its history and will launch autumn/winter 2018.
Sambro has confirmed plans to launch its first Intellectual Property – the first in the company’s history.
For the past 12 months, Sambro has been developing the new arts and crafts property, Scribble Town. The original concept which will target preschoolers aged 3-5 with a unique play system that will allow them to create and play at the same time.
Sambro is planning to release multiple products under the Scribble Town brand which will aim to bring to life all aspects of the arts and crafts category.
As well as getting to grips with different arts and crafts materials, Scribble Town will encourage development of fine motor skills and hand-eye co-ordination, as well as expanding a child’s imagination and creativity.
It will launch globally, with a release in the UK expected for autumn/winter 2018.
Grant Gie, commercial director at Sambro, commented: “We are immensely proud and excited to be finally speak to the trade about Scribble Town.
“While our business will always remain focused on licensed toys and games and our partnerships, it is imperative for us to improve our future growth plans and increase our equity with our own Intellectual Properties and play systems.”
Grant continued: “Scribble Town is the first of a number of IPs in development from Sambro, with more being released over the coming two years, leveraging our leading position within the arts and crafts category.”
Scribble Town will launch with a heavyweight marketing campaign, as well as extending storytelling into publishing and digital.
