Preschool brands named as Licensing Awards finalists

A range of preschool brands, companies and suppliers have been honoured in the list of finalists for this year’s Licensing Awards, which were announced earlier this week.

Peppa Pig took three spots in the Best Licensed Retail Marketing Initiative category, along with a Thomas & Friends nomination:

Peppa Pig Earth Day Campaign with Brand Threads
Peppa Pig Plant with Peppa Campaign with George@Asda
Peppa Pig #PlantWithPeppa Campaign with
Thomas & Friends Sensory Friendly Range Campaign with Character.Com

Peppa and Thomas were joined by the Very Hungry Caterpillar in the Best Licensed Promotions Campaign:

Peppa Pig’s Summer of Sport Partnership with Team GB
Snoopy, A Dog’s Trail with Dogs Trust
Thomas & Friends’ Stop, Look and Listen Campaign with Network Rail
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo

Preschool finalists in the Best Licensed Live Event category include:

The Gruffalo Discovery Land at Twycross Zoo from Twycross Zoo
Peppa Pig’s Best Day Ever Theatrical Show from Fierylight
Peter Rabbit: Explore and Play Visitor Attraction in Blackpool from Merlin Entertainments
Shaun the Sheep: Championsheeps Immersive Experience from Electric Gamebox
The Very Hungry Caterpillar Story Trail at Kew Gardens and Wakehurst Place from Kew Gardens
Zog Playland at Warwick Castle from Merlin Entertainments


In the Best Licensed Toys or Games range, preschool finalists include:

Bluey Playsets from Moose Toys
CoComelon Toys from Jazwares distributed by Bandai
Encanto Figurines and Playsets from Jakks Pacific
Hasbro Outdoor Games from ToyTopic Group
Jurassic World Toomies Preschool Range from Tomy
PAW Patrol: The Movie Range from Spinmaster
Spidey & His Amazing Friends Vehicles and Plush from Jazwares

For Best Licensed Dress up or Partyware, the preschool contenders are:5059557483427@400x600

Baby Shark Party, Balloon and Costume Range from Amscan International
Bing Cutout Party Props from Star Cutouts
DC Comics Adaptive Costumes from Rubies Masquerade
Hey Duggee Dracula Dress-Up for George@Asda from Christy’s By Design
Julia Donaldson The Gruffalo and Other Stories Dress-Up Range for TU@ Sainsbury’s from Smiffys
Peppa Pig Careers Set for TU@Sainsbury’s from Christy’s By Design

The Best Licensed Preschool Apparel or Accessories range finalists are:

CoComelon Nightwear for Matalan from Aykroyd & Sons
Disney Baby Gift Box Range for Asda from Poetic Brands
Dumbo Personalised Babywear for My 1st Years from Dennicci
The Grinch Christmas Range from Cribstar
Mickey & Friends Collection from Primark
Peppa Pig #PlantWithPeppa Range for from Fashion UK
Peter Rabbit SS 22 collection for Nutmeg at Morrisons from Dennicci
Roald Dahl Collection for from Aykroyd & Sons
That’s Not My… Collection for George@Asda from Dennicci

In the Best Licensed Witten, Listening or Learning category, the shortlist for preschool companies is:

Bluey Book Range from Penguin Random House
CoComelon Book Range from Farshore, Harper Collins UK
LEGO DUPLO Audio Cards from Yoto
Numberblocks Number Fun from Trends UK
PAW Patrol Extra Magazine from Story House Egmont
Thomas the Tank Engine Tonie from Tonies
The World of Beatrix Potter/Peter Rabbit Publishing Collection from Phidal Publishing

Preschool finalists in the Best Licensed Paper Products or Stationery Range include:

DC Comics Pride Collection from Cardology
Disney Princess Diversity and Inclusion Greeting Card Collection from Moonpig
Mr. Men and Little Miss Stationery Range for Paperchase from A2V

For Best Licensed Giftware Range, Home Decor, Tableware or Housewares Range, the preschool products up for the award are:

Paddington Home Range from The Art Group/Pyramid International
Winnie the Pooh Bath and Body Collection from Mad Beauty

ad6c76b1-71bf-4031-89a2-ac064ccfdc10_1707276106In the Best Licensed Food or Drink Range category, preschool contenders include:

Hey Duggee Home Baking Kits from Fiddes Payne
Minions Squashies from Swizzles Matlow

The Innovation Award shortlist features three preschool products:

Thomas and Friends Sensory Friendly Range from
Thomas & Friends Interactive Tableware from Munchy Play
Crayola Colour Mix Bath Bombs from H&A

The preschool finalists in the Best Sustainable Licensed Product category are:

The Gruffalo and Friends Sustaina Box from Wow! Stuff
Peppa Pig Plant with Peppa Collection for George@Asda
Shaun The Sheep Eco-Friendly Playset from Playpress

The shortlist for the Best Preschool Licensed Property is:

The Gruffalo
Hey Duggee
PAW Patrol
Peppa Pig
Peter Rabbit
Thomas & Friends
The Very Hungry Caterpillar

The Classic Licensed Property Award shortlist is:

In the Night Garden
Me to You
Minnie Mouse
The Moomins
Mr. Men and Little Miss
The Roald Dahl Story Company
Sesame Street
Wallace & Gromit
Winnie the Pooh

Some 200 retail buyers formed the judging panel offering their expert input across the product categories. These included Asda, Dobbies, Homebase, Home Bargains, John Lewis & Partners, Moonpig, M&S, Next, Primark, Selfridges, Tesco and Truffle Shuffle among many others.

The Licensing Awards are owned and organised by Max Publishing, the media group which owns,, and Licensing Source Book, along with Progressive Preschool magazine and other leading trade titles and awards events.

All winners will be announced on Tuesday 13 September 2022, at a glittering ceremony held in The Great Room at The Grosvenor House Hotel in London.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick at Create Events: or +44 (0)1183 340085.

For sponsorship, entry enquiries or general questions regarding The Licensing Awards, please contact Ian HyderJakki Brown or Rob Willis.

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