Celebrities and the UK’s best parenting experts will take to the stage at The Baby Show, with Lidl GB.
Taking place at Olympia Events (formerly Olympia London) between Friday 25 and Sunday 27 October, well-known names sharing their parenting journeys include This Morning and Capital FM’s Sian Welby, Olympic silver medallist, Amber Rutter, Love Island star, Olivia Bowen, Cbeebies’ Nigel Clarke, Blue singer, Simon Webbe, Britain’s Got Talent’s Ashley Glazebrook and The Mum’s the Word! Presenters, Kelsey Parker and Georgia Jones.
Stage highlights for The Baby Show at Olympia London 2024 include:
- Motherhood Q&A with Sian Welby – hosted by Lucy Piper
- Q&A with Olympian, Amber Rutter – hosted by Baby2Body’s Melinda Nicci
- Motherhood Q&A with Olivia Bowen – hosted by Lucy Piper
- Dads Panel – hosted by Dadvengers’ Nigel Clarke – with Blue star, Simon Webbe and Britain’s Got Talent’s Ashley Glazebrook
- Mum’s the Word! hosted by Georgia Jones and Kelsey Parker – discussing how to look after your ever-changing body during and after pregnancy, featuring Dr Martha Deiros-Collado and Clare Bourne
And expert talks include:
- Baby First Aid with Jenni Dunman from Daisy First Aid
- Buying Guide with Alison Potter and Hannah Fox from Which?
- Weaning Mini Masterclass with Charlotte Stirling-Reed
- Raising a Healthier, Happier Generation through sleep with Lucy Shrimpton, founder of The Sleep Nanny®
- Newborn feeding with midwife Zoe Watson
- Tools and techniques to support you during labour and birth – with Midwife Pip
- How to Teach Babies Language Skills with Dr Robert Titzer
- Comfortable Newborn Sleep with Heidi Skudder, Founder of Positively Parenthood
- The Baby Biome – parent’s guide to understanding the gut microbiome and calming colic with dietician, Lucy Upton
- Birth Preparation and planning with Charlotte Hoskin from My Expert Midwife
- The First Three Months of Parenthood with Rachel Fitz-D
- Newborn sleep – what you need to know with Sarah Patel
- Breastfeeding – How it works, and what to do if it goes wrong – with Clare Byam-Cook
- Baby Wearing with Vern Hill from Carifit
As well as this line-up of experts on the stage, the show will feature the UK’s biggest parenting brands including Stokke, Tommee Tippee, MAM, Cybex, Joie, Nuna, UppaBaby, iCandy, Seraphine, Carifit, Baby Planet, Mama Bamboo, Mamas & Papas, Tutti Bambini – and new for 2024 – Miffy.
A one-stop shop for everything any new and expectant parent needs, the show will host the Buggy Testing Track so parents can try before they buy, a Baby Feeding Café for feeding in peace, the Lupilu Baby Changing Area, sponsored by Lidl GB, where visitors can try out their complimentary, award-winning range of nappies and wipes and The Baby Show Café with Joie.
Mallory Reynolds-Trout, show manager at The Baby Show said: “Shopping for a new baby can be a very exciting, but overwhelming time. The Baby Show provides new and expectant parents with the opportunity to browse for the biggest brands in the parenting world, see all the latest gadgets, styles and designs and bag plenty of bargains along the way.
“We are thrilled to be returning to the beautiful Olympia London for our 23rd year and can’t wait to welcome a whole new audience of parents and grandparents to be.”
Over 25,000 people will descend on London to shop for their new arrival, browsing products from around 350 household baby brands as well as new, emerging and boutique brands. The New Kids of the Block feature gives new businesses the chance to showcase their brands and visitors the opportunity to see new and exclusive products not available anywhere on the high street.
