Partnership aims to encourage more quality playful learning experiences in homes across UK for 2-5s.
Half a century has passed since company introduced its inaugural large brick for small hands.
Resort running special weekday ticket offer until November 1.
Aim of the tie-up with Swedish lifestyle retailer is to encourage more play.
LEGO DUPLO Stories combines physical play with Amazon’s voice service.
Campaign encourages parents to put their phones away during playtime.
BookTrust, has teamed up with LEGO to encourage children’s imagination, creativity and development.