The new initiative from the breastfeeding brand aims to inspire women to celebrate their milestones in motherhood and be kind to themselves.
Inspired by the results of a recent social survey, which showed that 97% of women rarely put themselves first each day, and 70% admitted to paying little, or no, attention to their small achievements in motherhood and breastfeeding, Medela is trying to empower mums to recognise their achievements.
The nationwide initiative is calling for mums to join the positive movement and to get as many mums involved as possible, Medela is taking to its social media accounts to give away positive affirmation mini prints, and playful and positive stickers to stick anywhere to remind them how amazing they are.
Medela’s marketing manager, Charlotte Price, commented: “We are so excited to launch a new campaign to celebrate mums in our community once again. We are all too aware that mums are so busy trying to hold it all together on a daily basis that hitting those little milestones can be easily missed – the new initiative is about recognising all the important moments (big and small) and ensuring every mum is kind to herself, taking the time to realise just how amazing she truly is.
“Giving away little packs of positivity for our community is such a joy for us, we hope it will really help mums to Milk their Milestones, whatever they may be.”
The celebration kits will be given away monthly going forward and mums will also receive their own milk your milestone pebble to represent the milestone they have reached.
