Giochi Preziosi has been named as the European master toy partner for Animaccord’s preschool property.
The new Masha and the Bear toy collection will launch later this year in Italy, Portugal, Turkey, and Greece, as well as in other European countries in 2024.
Production of the new line will include licensed products such as plush toys, dolls and playsets. Moreover in 2024, Giochi Preziosi will extend the range with seasonal products, educational toys, role-play toys, carnival costumes and ride-on and outdoors lines.
The launch of the Masha and the Bear toy line from Giochi Preziosi will be supported by a marketing campaign through above the line and below the line channels from both companies.
